Table of Contents

• The Opportunity
• Identify Your Genius and What Problems You Can Solve
• Know Your Ideal Client
• Codify Your Solution
• Create Your Six-Figure Package
• Create Expert Positioning
• Grow Your Audience
• Know How to Close

Want to know how to land six-figure coaching or consulting contracts on LinkedIn? You can package your expertise and sell those packages for five and six-figure deals on LinkedIn. I’ve helped my clients including business strategists, healthcare consultants, leadership consultants, executive coaches, and more successfully land six-figure contracts. If you are a coach or consultant who is stuck billing by the hour, selling small packages, or pushing courses that keeps you on the hamster wheel of constantly needing more and more clients, learning to land six-figure deals on LinkedIn can change the trajectory of your business. 

The Opportunity

What I love most about LinkedIn is that it is the number-one B2B business platform in the world. Linkedin allows you to connect with business owners from anywhere in the world from small business owners to mid-market all the way up to large corporations. They are the people who can buy a six-figure contract from you. There are tens of millions of businesses in the United States. In 2022 alone the number of small businesses reached 33.2 million.

Small businesses are one of the most underserved markets in the United States. Whether you’re going after small businesses or going after corporations, there is a tremendous amount of opportunity for you to sell your services for a premium. 

Identify Your Genius and What Problems You Can Solve

The first step to selling six-figure coaching or consulting contracts on Linkedin is to identify your genius and what problems you can solve. Your core genius is your expertise that allows you to step in and solve really big problems for your clients.

For example, my client Chuck, came to me when he was working in the c-suite for a hospital. He had a tremendous amount of experience in accreditation and compliance. Naturally, it made sense for him to leverage those things to create a consulting package to help healthcare centers. My client, Whitedove, is a marketing genius and strategist and so it made sense for her to solve big strategic problems in companies. 

Know Your Ideal Client

Once you understand what you bring to the table, it’s time to go deep into understanding your ideal client. There are so many exercises to do to understand who your ideal client is, but 90% of the clients who come to me still don’t have their messaging congruent with who they are speaking to. You must fully understand the problems your ideal clients are struggling with, the pain that those problems are causing them, and what they ultimately desire to experience instead.

If you cannot powerfully, accurately, and concisely articulate this, you will struggle to generate the credibility necessary to get someone to apply to work with you.

This is where working with a master strategist like myself is essential. Even for someone like my client, Whitedove, who understands strategy and marketing, she still needed someone else outside of herself to shine the light on her value and help her pull together her messaging. Once she got clarity and support around this, she was able to turn around and sell the biggest deal of her life which was a multi six-figure deal.

Click to download Ladder of Influence above

Codify Your Solution

Once you fully understand what you bring to the table and who your ideal client is, the next step to landing six-figure clients on Linkedin Is to codify your solution. I call this your pathway and essentially it’s how you’re going to take them from the pain of their current reality into their ultimate vision. If someone is investing six-figures to work with you, know these are longer-term engagements and not a quick fix. You need to make sure you map everything out and understand the exact process that you’re going to take them through to get the results that they’re seeking.

This is one of the things I work most intensely on with my clients and is the biggest game-changer in their business to be able to step into selling six-figure contracts. By working through this process with my client Chuck, the healthcare consultant, it allowed him to go from generating 50,000 in his side hustle to closing $120,000 to $180,000 contracts and ultimately ditching his corporate job to go all in on his consulting business. Click here to watch Chuck in his own words.

Create Your Six-Figure Package

Once you have your solution, the next step is to create your high-ticket six-figure coaching or consulting package. There is a lot involved in selling six-figure contracts on Linkedin than just slapping a high price tag on it. There is a real art and science to how you put together six-figure packages that generate a yes from the prospect. A lot of it has to do with not only the deliverables but how you present and position your value.

Many coaches and consultants struggle with articulating their value and it holds them back for years. Even coaches and consultants that come to me with decades of experience are severely undercharging and one of the big reasons they hire me is to help them solve this painful problem. Just like my client Maureen, a leadership development consultant. When she came to me, she had tons of experience and had tried to scale her company and stalled. Just working through the steps I mentioned, allowed her to turn around her business by doubling her rates and land a $180,000 contract just six weeks after hiring me.

Create Expert Positioning

Once you have your methodology and clarity around your ideal client and you have your six-figure contract ready to sell, it’s time to create expert positioning. LinkedIn is a gold mine because it allows you to connect with decision makers. Expert positioning is key to capturing the attention of these decision-makers. You must build credibility on the platform of LinkedIn and you can do this by educating your clients and having the right messaging that is going to cause them to slow their scroll.

The key is relevancy. Keep in mind that you can create expert positioning as a newer coach and still successfully land six-figure contracts on LinkedIn. For example, my client Joe, has a background in the oil and gas industry. He tried to branch out and grow his coaching business on his own and was not successful on LinkedIn. He hired me to help him package and sell his genius. Building expert credibility was a huge component. Together, we transformed his perception online so that he was viewed as the very best coach with the best solution for his ideal clients.

Despite the fact that he was a “newer coach,” he still successfully landed a six-figure contract on LinkedIn. He then became the preferred provider for this company and they continually hired him for six-figures and the value of this client will generate him seven-figures over the coming year.  It’s incredible how there is power in perception.

Expert positioning is key to selling six-figure contracts on LinkedIn.

I teach a concept called the Ladder of Influence. It talks about how to grow your authority to scale a 7-figure coaching or consulting business. Click here to download a copy of this free guide. 

Grow Your Audience

The next step to selling six-figure contracts on LinkedIn is to grow your audience. You do not need to have millions of followers in order to have a successful coaching or consulting business. You can have a relatively intimate audience and still have a multimillion-dollar business. However, if you want to be successful at selling six-figure contracts on LinkedIn, you absolutely do need to have the right people in your network who are your ideal client that are going to listen to you, take action, book a call with you, and ultimately buy from you. 

Know How to Close

And the last step to selling six-figure contracts on LinkedIn is to know how to close. I can’t tell you how many coaches and consultants come to me who are unsuccessful with their sales calls. There is a strategy to demonstrate your authority, present your offer, and show that you truly understand your prospect and can help them. This is true whether you’re having a casual conversation with a business owner or doing a more formal slide deck presentation for your coaching or consulting services.

The greatest skill that you can learn as a coach or consultant is how to close because this is a skill that will pay you for a lifetime.

I would love to know what your biggest takeaway is from this article. Please comment below and let me know what area is the most challenging for you. If you’re ready to learn how to close 6-figure deals on LinkedIn, book a call with me.