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7 Figures in Less than a Year With High- Ticket Offers
Ever wonder how to make 7 figures in less than a year as a coach or consultant? How to sell high-ticket offers to high-end clients? All while working less and delivering incredible results. As a coach, you may think it’s impossible. Yet, there are many incredible stories out there of coaches and consultants making millions in little time, doing just that.
Rarely though do you get an inside look at how exactly they pulled it off.
In this article, I’m excited to break down the exact process we used to help my client Michele. Michele, a business coach in the interior design industry, eagerly wanted to uplevel her business. With our help, she 4x-ed her income going from low six figures to a 7 figure coaching business in less than a year. All through high-ticket offers.
An Interior Design Coach Was Doing It All
When Michele first hired me, she had already established herself as an industry expert in the interior design space. Yet she hit a plateau in her coaching business. She was making a few hundred thousand dollars a year, bouncing between $200K to $300K annually, but at a cost.
She was doing EVERYTHING. Writing the copy, launching the courses, recording the podcasts, organizing the webinars, drafting the blogs. You name it she was doing it. All while running multiple coaching programs.
“We don’t prescribe the ‘hustle and grind’ entrepreneurial approach.”
Michele was maxed out time-wise. She was fully invested in her business and didn’t have the time or energy to add MORE to her plate. So she came to me with one fundamental question…How do I make more without doing more?
She found herself in a place similar to many of my clients when we first start working together- pProven track record, ready to truly scale up, but buried in work with no idea of how to do it. She was anxious to ‘crack the code’, but in great need of someone to lead the way.
Quality of life played a huge factor in how she wanted to redesign her business to make 7-figures with high-ticket offers.
Grinding Doesn’t Lead to 7-Figures in High-Ticket Coaching and Consulting Offers
If you’ve followed me for any time, you know that we don’t prescribe the ‘hustle and grind’ entrepreneurial approach. Nor do we preach fueling yourself with 16 cups of coffee a day and growing your business at the expense of everything else around you (i.e. health, relationships, quality of life).
Quite the opposite…
We teach you to build a business that is congruent with how you ultimately want to live your life. This often means working less, yet more focused hours with high ticketclients and on a much deeper level.
It means dedicating time to self-care mentally, emotionally, and physically. It also means carving out plenty of time to have fun, take vacations and spend time with your loved ones.
In reality, most entrepreneurs stuck in the low six figures don’t have their business set up in a way to allow them to scale up and truly provide them the ultimate freedom they crave.
What Brought Michele to Our Coaching Program
Michele was no exception. She had far too much complexity in her business.
Michele had taken the ‘webinar and Facebook ad programs’ and spent years on the ‘launch roller coaster’. She followed the advice of multiple gurus all telling her to build courses, run paid ads, make more offers and sell them at lower prices.
But all that did was leave her more exhausted. More than that, it didn’t FEEL good or aligned for that matter. She knew there was a better way. To make MORE of an impact and cross the half-million dollar mark while staying true to herself and her biggest life dreams and vision.
Michele followed my content for a while and resonated with the message of my Expert Accelerator model. She desired to keep her business simple and ultra high ticket offers in order to work with fewer clients, get them greater results, and get paid a LOT more money for her time.
At the end of the day, who wants to build a business that feels constricting or exhausting? No one. So Michele invested in our Expert Accelerator to build a simple, high ticket offer, and a 7 figure scalable coaching business. She went all in on what we taught her and the results were life-changing.
Within just eight weeks of JOINING, she made over $300K! That was more than she made the entire year before. Best of all, she was just at the beginning of her incredible journey (oh, and during the ‘pandemic’!)
So how did we do it?
From Complexity to System Simplicity
First, I dove into her business model and quickly uncovered fundamental bottlenecks to her growth. She had too many offers and was following the outdated course to mid-ticket to high-ticket coaching model. The one preached by practically every internet marketer out there.
The Myth of the Ascension Model
This is a VERY common trap coaches fall into. They’re often sold on the myth of the “Ascension Model” which assumes the best way to acquire clients is to offer low-ticket offers and cheap courses and then gradually up-sell them into high-ticket coaching offers as time progresses. It’s a model that works great in theory but riddled with issues.
The first being it’s a pain to BUILD and manage. At its core, the Ascension Model requires generating a TON of traffic to your online landing pages. Building traffic to that level can take years to build organically, not to mention hours and hours of refinement.
If you don’t have traffic, but don’t want to wait, you’ll have to pay for it. This means investing thousands in paid advertising with no guarantee you’ll actually realize an ROI on your ad spend.
Second, the ROI of time invested in Ascension Models rarely justifies using it. Especially when you compare it to starting off by selling $50K+ packages. Just think of the sheer volume of courses you would have to sell to hit that same number!
On top of that, the ascension model fails to acknowledge that different price points attract different customers. People who buy a $97 course rarely buy a $50K program because they simply have different needs, goals, and budgets. In many ways, they’re an entirely different market altogether.
An additional issue people too often overlook about ascending their clients this way is the added layers of complexity. Which aren’t even necessary. Multiple offers require multiple funnels, copy, testing, optimizations, management, etc. (Who wants to do more of that?!) And if you want to see an ROI from it in less than a year, you have to spend massive amounts of time, effort, energy, and resources dedicated to the up-sell.
Lastly, people that buy your course rarely use them or get results. Data has shown that courses have an 85% attrition rate, which means on average your course will end up collecting dust on someone’s computer. In turn, you lose your ability to make an impact and motivate people to even use you in the future.
You can see how for most entrepreneurs, this is highly undesirable.
The Road to High-Ticket Coaching and Consulting Offers: Simplify
Michele did and knew the old way wasn’t aligned anymore. She knew an easier way existed. A better and faster way to scale up the business that didn’t require her to do any of the other stuff.
How did we solve this problem?
We flipped her model on its head and went for the top (high-ticket offers) and stayed there! We streamlined her offers from 7 to just 2 multiple five-figure ones (including a $50K one).
This allowed her to work with only highly committed clients and let go of ones who weren’t serious about transforming their businesses. She also stepped into a new level of confidence too by owning her experience and client results.
She raised her own VALUE and increased her prices, confidently selling ultra high-ticket coaching packages, her biggest ones ever.
If you’re curious to learn more about this process, I highly recommend checking out my article here on making a simple, profitable, high-ticket consulting business.
From Split Focus to Laser Focus
We next focused on codifying her genius.
Codifying your genius means taking all the ideas, teachings, knowledge, and experience YOU have acquired over the years and putting it all together into a next-level system that gets your clients BIG results.
You can think of your core genius as the ONE problem you solve better than anyone else. The one thing you want to scale a 7 figure coaching business around. Most entrepreneurs have ‘split focus syndrome’ where they have many different offers and teachings.
They have tons of ideas, give tons of training, and try to solve tons of problems. But haven’t identified or focused on their ‘one main thing’. Moving away from a split focus, and becoming “laser-focused” comes into play to be successful fast.
This is a very different approach from most coaching programs out there that teach you to ‘mimic’ them. You invest thousands into learning their model only to graduate and find yourself drowning in a sea of other “certified [Insert Program Name Here] coaches”.
Rather than teaching you anything unique, you become a parrot for someone else’s system. You do NOT build expert authority this way nor can you SCALE to an ultra high-end coaching or consulting business. As the late Steve Jobs said, with focus and simplicity, you can move mountains.
“Codifying your genius means taking all the ideas, teachings, knowledge, and experience YOU have acquired over the years and putting it all together into a next-level system that gets your clients BIG results.”
Our approach to codifying your genius enables you to build your own system, that becomes your ‘intellectual property’ or IP. At Expert Accelerator, we don’t just show you how to identify it and build it. We go beyond that and show you how to effectively message, position, and SELL it.
Doing so gives you massive credibility and adds VALUE to your company. Best of all, the system is YOURS, and not a carbon copy of everything else being taught out there. This is what it takes to truly sell (and scale) ultra-high-ticket offers.
It’s a sophisticated process that we have down to a science as part of our Offer [Impact System] and Marketing [Influence System]. We show our clients step-by-step how to actually implement what they learn.
It’s also the exact process Michele went through.
She had this vision of taking her method and teachings to the next level for years, but hadn’t quite figured out how to put it all together. She had all the pieces but it was fragmented.
With our help, she successfully codified it into something she previously only dreamed about, and that’s when it all clicked. The pieces of the puzzle came together and she began getting sales, over and over and over again.
Giving her next-level confidence and a blueprint for knowing exactly how to scale in the way she wanted. She moved to quickly monetizing her genius at a level higher than she had ever experienced before.
From Stuck to Scale
Once we simplified her business, codified her genius, and monetized her high ticket offers it was time for the next phase. Integrating key systems to scale her business quickly and create a lasting impact.
We transitioned to our advanced strategies to dial in Michele’s processes. To structure a Sales [Money System] and create a smart Systems & Team [Freedom System]. A place most people never get to experience because they are stuck spinning their wheels and going in circles.
Through these advanced strategies, your business can run like a well-oiled machine. You can automate to free up your time. You can have smart systems that allow you to grow and an awesome team to help you get there.
Most people build funnels they never use. They hire expensive agencies to do work they don’t even need (or are ready for). They use tools that aren’t necessary. They invest in marketing strategies that don’t lead to an ROI.
When it comes to scaling high-ticket offers to 7 figures in less than a year, we know what to do. We know exactly WHAT to build, WHEN to build it, WHO to hire to help you and WHEN to hire them. We also believe timing is everything, which is why our model is set up so intentionally.
This next phase took Michele well beyond her initial goal of $500K and landed her at 7 figures. All within a few short months.
Incredible right? And she did all of this without spending a dime on paid advertising, cold spamming people, or running webinars. Without exhausting herself with launches, up-selling or sacrificing her health or relationships.
A Business Coach’s Mission Accomplished
The best part?
Not only did she make MORE money than ever while working with FEW (yet more committed) clients, but she took vacations with her family and restructured her business to have 1 week off per month…a dream for most entrepreneurs!
It didn’t stop there. Her initial results were incredible, especially given the aligned lifestyle she achieved. But she also…hit 7 figures AGAIN just 9 months later! Showing that the results were there to last.
Your Turn to Earn 7 Figures With High-Ticket Coaching and Consulting Offers
Michele’s an amazing coach, an incredible client, and a perfect example of how you can make 7 figures with high-ticket offers. All within less than a year. She is just one of many incredible clients implementing our strategies to scale their companies.
Do you find yourself eager to scale your business?
Are you ready to get off the Ascension Model hamster wheel?
Are you curious to discover more about what we do? Book a call with me to get started.
What part of Michele’s story resonated with you? Let me know in the comments below.
