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5 ways to 10X your coaching OR Consultant Business
Many coaches and consultants are looking for ways to increase their income. They want to know what it takes to get more clients so they can exponentially increase their bottom line. Knowing what it takes to not only increase your income as a coach or consultant, but ways to 10x your business, will be a game-changer.
Here are 5 ways to 10x your coaching or consulting business so you can create the impact and income you have always desired.
#1 Invest in Yourself by Getting the Help you Need
The first tip to 10x your coaching or consultant business is to invest in the help you need. One of the biggest mistakes coaches and consultants make is to believe they can do it all on their own. This will not help you reach your goals, especially reaching those high-figure income levels you have been striving for. I have so many coaches and consultants who come to me who have been stuck at the same revenue for years. Some are stuck at $90,000, $200,000, and even half a million. There are many marketing tactics that can help grow your business, however I have found the fastest way to 10x a business is to have a mentor who can look at what is blocking you from moving forward, show you what you need to be doing, and map out the fastest path for you to reach your goals.
I personally experienced the benefit of hiring my own coach and because I invested in the help I needed, I went on to generate a quarter million dollars just a few months later. I also personally helped my own clients quickly grow their coaching business. One client was a business coach who was stuck at $250,000 and who did $300,000 in the first 8 weeks of working with me. She went on to have her first million dollar year just ten months later.
Another client of mine, an executive coach, was working all year just to hit $100,000. She hired me and I showed her how to package her value into a six-figure coaching offer which she turned around and sold just two weeks later. She replaced her entire yearly income in 2 weeks.
The fastest way to 10x your business is to hire a strategist with a track record of getting clients results.
Working with a mentor/business strategist can save you years of spinning your wheels in frustration. With the right support, you can easily go to the next level of success. It’s important to remember that it’s the small shifts that can make the biggest impact. Many coaches and consultants who come to me are missing pieces of the puzzle and I help them find what’s missing in order to complete the puzzle. If you are stuck and frustrated and wondering when your breakthrough is going to happen, just know that it’s likely you are only a few critical pieces away from hitting your next level goals. You just need someone to show you how to put it all together.
#2 Have a Great Offer
The second tip to 10x your coaching or consulting business is to make sure you have a great offer. It is important that your offer is irresistible so even if it has a $50,000 or $100,000 price tag, people will buy it. There is a lot that goes into creating a great offer and you need to make sure you understand who your ideal client is. With ultra-high-ticket coaching and consulting offers, you need to deeply understand your ideal client’s pain points and what they desire to ensure that what you provide is solving something that is urgent. You also need to have a clear pathway for how you are going to get your clients the results you are promising and it needs to be bundled into an irresistible offer.
For many coaches and consultants, 10xing their business can be achieved by just transforming their offers.
I had a client who was a consultant stuck at $55,000 a year in his side hustle. I showed him how to package his expertise into six-figure offers and he grew from $55,000 to over $700,000 in 12 months. Do not underestimate the power of a great offer, especially an ultra-high-ticket coaching or consulting offer. With ultra-high-ticket offers, you don’t need volume to hit your goals and this can be the key to unlocking exponential growth for a lot of coaches and consultants.
#3 Learn to Love Marketing
The third tip to 10x your coaching or consulting business is to learn to love marketing and to commit to high visibility. I had a client say she hated marketing. I told her to shift her perspective because marketing equals money. If you find yourself saying the same thing about marketing, try to shift your perspective and change your language because marketing is what attracts clients to your business.
If you truly want to 10x your business, you need to put yourself out there in a really big way. This means showing up consistently on social media, doing live videos, running ads, speaking at events, recording videos, writing articles, or getting booked on podcasts. You need to make sure you are growing your audience and building your body of work online so that you can start to build expert authority in the marketplace.
If you want to be an influencer, someone who is sought after by your ideal clients, then you need to make every effort possible to make them aware of you.
I teach a concept called, the Ladder of Influence, and it talks about the 4 levels of influence to scale a coaching or consulting business. Most coaches and consultants who are stagnant in their business are usually stuck in the first two levels. If you are curious about what level you are on and how to overcome challenges so that you can ascend the Ladder of Influence and scale your authority to grow a multi-million dollar coaching or consulting business, then I highly recommend you download my FREE 33-page guide.
#4 Build Your Marketing Machine
The fourth tip to 10xing your coaching and consulting business is to build your marketing machine. You need a way to capture attention from your ideal clients and retrieve their email address. You need a system for educating people on what you have to offer and a way for them to buy. For ultra-high-ticket offers, this means getting on the phone with potential clients. Once you have clarity on who your ideal client is and you have a great offer, it is very important to focus on building your marketing machine.
Once you have your marketing machine in place, it is now time to direct traffic to it. You can direct free, paid, or other people’s traffic to your machine. When you begin to add paid traffic strategies, your machine becomes very powerful and predictable because you can pay x dollars for the ad knowing you will get x out of it. Building your machine is the best way to have greater control, predictability, and influence over not only the number of leads that you have coming into your business every month, but ultimately the amount of revenue you make.
#5 Focus on Providing Great Client Delivery
The fifth and final tip for 10xing your coaching or consulting business is to focus on providing great client delivery. This is one of the most overlooked aspects to growing a successful coaching or consulting business. There are many coaches and consultants who focus solely on acquisition of clients. Acquiring clients is essential to making great income, however not being able to deliver on your promised results will quickly collapse your business. You need lead generation to get clients but so many coaches and consultants try to grow so fast and are so focused on getting more and more clients, that they neglect to ensure that the clients who paid them are having a great experience and are empowered to get the best results possible.
I was intentional when growing my business so I could make sure I balanced client acquisition with systems and great support on the delivery side. The best way to ensure great client delivery is to focus on getting the clients you already have really good results and then using those results as social proof to grow your brand reputation.
The more people you help, the more people will reach out to get your help.
The power is in the proof. Focus on getting clients and then give them an amazing experience and all the support they need to get the results they desire. When you do this, your brand awareness is going to skyrocket, more leads will flow in, people will be quick to buy, and your business will grow much faster.
Which one of these 5 tips are you going to take action on right now to ensure you start to move to your next level goal? Drop a comment below. I would love to hear from you.
