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The Ultimate Guide To Find High-Paying Clients

Do you, coaches and consultants, dream of finding high-paying clients? Working with clients who are willing to pay you $25,000, $50,000, $100,000, or more for your coaching and consulting services? Of doing what you know and love and getting highly paid for it?. 

If you’re a coach or consultant and find yourself asking those very same questions, then you’re in the right place. This article will let you know everything you need to find those high-paying clients for your coaching and consulting business. 

What is a High-Paying Client

Before jumping into the process of finding high-paying clients, let’s start with what a high-paying, or high-value client, actually is. How we can define a high-paying client will truly depend on who you ask. 

Within the coaching and consulting world, some business owners consider high-paying clients people who buy a $3,000 or $5,000 package. Other, more experienced coaches or consultants with a more elevated brand, may consider $100,000 as a high-paying package. 

At the core, a high-paying client is an individual who sees the immense value in your services. They are willing to pay a premium for your support one-on-one attention to address their issues. And in return, they expect big results. 

As a coach myself, I’ve been fortunate enough to build my business by helping coaching and consulting clients put together high ticket offers and find high-paying clients. These are clients who are willing to pay multiple 5 and even 6 figures for your time and expertise. 

Identify the Right Coaching and Consulting High-Paying Clients

Finding high-paying clients starts with knowing exactly who you’ll target and what compelling offer you’ll sell them. If you’ve been struggling and are attracting clients who can’t afford your services, you’re likely marketing to the wrong people.. 

The best approach in situations like these is to clarify your goals, in terms of revenue and the dream work you want to be doing with your perfect market. Use this to pivot your marketing to the right people, so you can attract individuals who have the money to pay for your services.

For example, let’s say you want to market a $25,000 service. If your marketing, for some reason, is targeting people who make $50,000 to $60,000 a year, it’s going to be hard to sell anything. 

At the core, a high-paying client is an individual who sees the immense value in your services and has the means to afford to pay you a lot of money.. 

If, however, you shift your marketing to individuals earning six and seven figures, investing $25,000 is going to be an easier sell.. Simply because they have the discretionary income to afford to pay you more 

So the first step in finding high-paying clients is identifying the right target market. Also, keep in mind you’re not limited to selling to individuals.  

I would say 70% of my clients actually market to businesses. From small businesses to mid-market firms all the way up to Fortune 100 companies. Keep in mind that when you market to such organizations, the potential to invest really high dollars is significant. 

Companies usually have the budget set aside to develop their employees through leadership or executive coaching, as well as training, strategic guidance, organizational design, operations, and more. 

Build a Coaching and Consulting Profile for Your High-Paying Clients

Once you’ve identified the type of client you’re going to go after, the next step is to build their profile. meaning you need to really dive into who your customers are and understand everything you can about them. From their general demographics to their likes and dislikes to understanding where they’re consuming information, you need to know your ideal client.

Essential to your success is to discover what their deepest pains and desires are. If you don’t understand what your high-paying clients are struggling with and what they wish to achieve, it’s going to be very challenging to build a solution that you can attach a high price point to.

Remember this,the bigger the problem that you can solve, the more you can charge as a coach and consultant.

There are many ways to figure out the pain points for your ideal clients. You can do formal research. You can review your competitor’s websites. My favorite is to actually survey your ideal clients and learn directly from them where they need help.

Once you fully understand the pains and desires they’re struggling with, you can then move on to building your solution. This is one of the most important aspects of my coaching process with my clients. I help them codify their solution, aka create a step-by-step methodology that leads their ideal client from the pain of their current reality to their desired future state.

Understanding how to codify is crucial to present your solution in a powerful and compelling way. This is essential to closing high-paying clients.

Out of everything that I teach, my clients tell me over and over again that the support I give them with really putting together their solution is a game-changer for rapidly increasing their revenue. It’s not just the structure of it but also how they message and position it.

Bundle a Package for High-Paying Clients

Once you have the “how”, which is your pathway to helping your high-paying clients achieve massive success, now it’s time to put your package together. The package is what you sell.  It is all the deliverables and all the things they get when they invest top dollar with you. 

Creating the perfect package for your high-paying clients is about understanding how to create something that will all but guarantee their success.

When it comes to finding high-paying clients it’s not about just slapping a large price tag on the packages you sell now. It’s about building packages and high-ticket offers of tremendous value and then selling those. 

Your package must have the right elements to make it both compelling and intentionally built to get your clients massive results. Remember how I said earlier that the bigger the problem you solve the more you can charge? Well, you absolutely have to be able to deliver on that that promise.  A high-ticket offer equals a big promise. 

Creating the perfect package for high-paying clients requires creating something that will all but guarantee their success. Of course, they still have to do the work. But at least you’ll have done everything in your power to ensure they will be successful. 

Choose a Platform to Market to High-Paying Clients

Now that you know who your client is, you’ve created a solution and converted it into an irresistible offer, it’s now time to go out there and find clients. If you’ve done a thorough job in your research, you should know exactly where your clients are hanging out. 

If you’re a health or fitness coach, it’s likely your clients are going to be on Instagram. If you’re a business, executive, or leadership coach, then LinkedIn will be an incredible platform to build your business. 

Even though a lot of people look down on LinkedIn, I personally built a 7-figure business there. And now I teach my clients how to use it to land ultra high-paying clients. In fact, if you’re curious about how to Leverage The Power of LinkedIn to land high-paying clients be sure to check out my masterclass here.

Start Talking to Your High-Paying Clients

Your profile acts as a landing page when people discover you online. 

The next critical step in finding high-paying clients and to market your high-ticket offer is building your online profile. On LinkedIn, it’s your profile page which includes your about section, your headline, your image, and more.

On Facebook and Instagram, it could be your personal or business page. 

Your profile acts as a landing page when people discover you online. It’s important that it’s designed with the intention of creating credibility through sharing your client results, or social proof and ultimately driving people to the next step, which is booking a call with you. 

You will then launch a two-pronged approach where you will simultaneously grow a following and create compelling content that will educate, nurture, and inspire your ideal clients. This will enable people to understand who you are and the value you bring. It will also fill your pipeline with high-paying clients.

Unfortunately, this is where a lot of coaches and consultants get it wrong. They might hire an agency to grow their following using automation. They may hire agencies to put out generic content for them that doesn’t really move the needle in their business. 

The majority of clients who first come to me, often find themselves stuck at $100,000 to $250,000 in revenue because they have a messaging and positioning problem. It requires a highly refined strategic approach to nail down how to grow your audience in a way that creates a high amount of relevancy and intimacy. 

I teach a concept called the Ladder of Influence which outlines the four levels of influence coaches and consultants want to move through: the generalist, the specialist, the expert, and the thought leader. To learn about the challenges at each stage and how to ascend the levels, be sure to download my free 33-page guide here. 

Grow a Coaching and Consulting Audience of High-Paying Clients

When growing your audience it’s key to target the right people in a way that’s not spammy, icky or, salesy. That may work with selling low-priced items, but it won’t when you’re marketing high-ticket offers. 

Finding high-paying clients requires speaking and marketing to them in a way that reflects the value they expect to receive. Different tactics will work on different platforms. For example, you wouldn’t say slide into the LinkedIn inbox of the CEO of a $25 million-dollar company and invite them to attend your free webinar.  

Messaging plays a huge role in helping you stand out, cut through the noise, and speak to your ideal client’s pains and desires. 

Speak about your solution and educate them on your method, how it’s unique, and how it gets people massive results. Repeat this message over and over again, and use it to grow your audience. As your audience grows, so will the attention of those high-paying clients you’re hoping to land. 

I always tell people that 80% of all sales happen before a conversation even takes place. This means when done correctly, your marketing can actually do all the heavy lifting for you. Your prospects can come to you pre-framed to buy and make it seamless to close high-ticket offers. 

Growing an audience of high-paying clients begins with your messaging. Your messaging over time will increasingly position you as an expert in your feed. It’s once you’re elevated to this position that you can charge top dollar. 

When to Start Finding Coaching and Consulting High-Paying Clients

Your journey to finding high-paying clients can begin today. As outlined in this guide, identify who they are and what their deepest desires and pain points are. Then, leverage your own skill set tocreate a game-changing solution and finally, bundle it into a high-ticket offer that will leave them eager to buy from you Next, take your offer online, and share high-value content to grow your audience togenerate the excitement and demand for your services. At that point finding and closing on high-paying clients becomes easy, and you’ll be able to finally build that coaching and consulting business of your dreams. 

So, are you ready to sell high-ticket offers? 

Who wants to find their dream high-paying clients?  

And be considered an expert at what they do? 

Tell me now in the comments below, and discover more about what we do by booking a call.