Table of Contents
#5 Invite to Take the Next Step
#6 Don’t Abuse and Misuse your Automation
For coaches and consultants who specialize in high ticket services, LinkedIn provides an ideal platform to reach their target audience. LinkedIn’s user base is primarily made up of professionals who are looking to connect with other professionals, network, and grow their businesses.
LinkedIn is a social media platform that is quite different from other popular social media sites such as Facebook, TikTok, and Instagram. Unlike these platforms, which are primarily geared towards socializing, entertainment, and personal use,
LinkedIn is designed for professionals and businesses.
The platform’s focus is on career development, networking, and building professional relationships. The audience on LinkedIn is made up of professionals, decision-makers, and industry leaders, which makes it an ideal place for B2B marketing and lead generation.
Another key difference between LinkedIn and other social media platforms is the type of content that performs well. While Facebook, TikTok, and Instagram are all heavily focused on visual content and entertainment, LinkedIn’s audience is more interested in educational and informative content. This means that long-form posts, articles, and industry insights tend to perform better on LinkedIn than flashy videos or memes.
This is very beneficial for coaches and consultants because you can use LinkedIn to build trust and credibility with potential clients. By sharing valuable content, participating in discussions, and engaging with your target audience, you can establish yourself as an authority in your field and build relationships with potential clients.
Another advantage of LinkedIn is the ability to target specific demographics, such as industry, job title, and location. This makes it easier to reach the high earning individuals and decision makers at organizations that are most likely to be interested in your services.
To generate leads on LinkedIn, coaches and consultants should focus on creating a strong personal brand, building a robust network, and sharing valuable content that resonates with your target audience. Here are some best practices and mistakes to avoid when trying to generate leads on LinkedIn:
#1 Expand Your Audience
One of the most common mistakes that people make when trying to generate leads on LinkedIn is to focus solely on the quantity of connections rather than the quality. It’s important to remember that not everyone on LinkedIn is a potential client for your services. Instead of sending out mass connection requests to anyone and everyone, take the time to identify your ideal client and focus on building relationships with them. Stop being too sales-focused in your approach.
LinkedIn is a professional network, and people come to the platform to build relationships and learn from others in their industry.
If you’re constantly promoting your services and pushing for sales, you may turn potential clients off. Instead, focus on providing value to your network. Share relevant and informative content, participate in group discussions, and engage with your connections on a personal level. By building trust and credibility with your network, you’ll be much more likely to generate high-quality leads. Which leads me to the first mistake you need to avoid.
#2 No Spamming
In order to be successful on LinkedIn, it’s important to remember that quality is more important than quantity when it comes to your network. While it may be tempting to try to add as many connections as possible, this approach can actually be counterproductive in the long run.
One of the main reasons for this is that LinkedIn’s algorithm prioritizes content that is engaged with by your network. This means that if you have a large number of connections who are not interested in your content, your posts and updates may not be seen by those who are. Instead, focus on building a smaller, more engaged network of individuals who are interested in your industry and the services you provide.
It’s important to be intentional about who you add to your network and how you handle that relationship.
When adding new connections, it’s important to be intentional about who you are connecting with. Take the time to review their profile and determine whether they are a potential client or someone who could provide value to your network. When you do send a connection request, make sure to personalize it and explain why you are interested in connecting with them.
Once you have connected with someone, it’s important to nurture that relationship over time. This means engaging with their content, sharing relevant updates and resources, and staying top of mind so that when they are in need of your services, they think of you first. Avoid spamming your connections with promotional content or sales pitches, as this can be a major turnoff and may lead to them disconnecting from you.
#3 Provide Value
Providing value on LinkedIn is crucial for building trust and establishing yourself as a credible expert in your field. By educating your audience on who you are, what you do, and how you can solve their problems, you can show that you understand their needs and are well-equipped to help them.
However, it’s important to note that providing value doesn’t just mean giving away free advice or information. You need to provide value that is relevant, actionable, and addresses your audience’s pain points. This can come in various forms, such as sharing case studies, offering insights into industry trends, or creating educational content that helps your audience solve specific problems.
One important thing to keep in mind is that the higher the price tag of your services, the more educated and informed your potential buyers need to be before making a decision. By providing value, you can help educate your audience and position yourself as an authority in your niche, which can ultimately lead to more high-ticket sales.
Another benefit of providing value on LinkedIn is that it can help attract the right kind of audience to your profile.
When you consistently produce high-quality content that resonates with your target market, it can draw in people who are genuinely interested in what you have to offer, rather than just random connections who are unlikely to convert into paying clients.
#4 Don’t Be Pushy
Pushing people is a big turn off on LinkedIn and won’t lead to conversions. Don’t immediately push people to attend your webinar or summit, as busy executives don’t have the time to watch or join. Don’t immediately slide into someone’s DM and push them to book a call without even researching and knowing if they have a problem you can solve. Being pushy and aggressive is not a winning strategy.
Instead of pushing people to take immediate action, invite them to share more about their struggles, offer ideas/value and encourage to consume your content. By taking this approach, you’re showing that you’re interested in understanding their problems and helping them find solutions, rather than just trying to make a sale.
It’s also essential to personalize your messages, as generic messages won’t stand out on LinkedIn.
Remember, the key to generating leads on LinkedIn is building relationships and establishing trust. By providing value and being authentic in your interactions, you’ll be more likely to attract the right people to your network and ultimately convert them into clients. So, don’t be afraid to reach out and invite people to connect, but always keep in mind that building a strong, genuine relationship should be your top priority.
#5 Invite to Take the Next Step
Once you’ve provided value and established a connection with your audience, the next step is to invite them to take action. This can be in the form of a call-to-action, such as inviting them to join a group, download a resource, attend an event or if appropriate, have a call.
The key is to make the invitation relevant to the conversation you’ve had and the problem they’re facing.
The important thing is to make the invitation feel like a natural next step in the conversation, rather than a sales pitch. You want to come across as curious and inviting, not pushy or aggressive. And if the prospect is interested and takes the next step, that’s when you can start to explore if there’s a fit for working together.
To give you a great example, I reached out to a potential client back in April of last year and his first response to me was “I don’t think you can help me.” So I got curious and I wrote him back with an intentional response and the next thing I knew he was on my calendar and invested in my highest level program. Today, we still laugh about his first response that he thought I couldn’t help. Imagine if I would have come to the conversation being aggressive or assuming that he needed my help? It would have completely shut him down. Instead I got curious. I asked some insightful questions, I gave him some value and perspective and of course I did invite him to the next step. By the way, he ultimately invested six figures with me. So this strategy does work.
#6 Don’t Abuse and Misuse your Automation
Automating or abusing LinkedIn for lead generation is a big no-no if you want to get leads in 2023. While there are numerous LinkedIn lead generation companies that use automation software, it is important to note that using such tools can get your account shut down by LinkedIn. Moreover, automation may add people who are not a good fit for your business and result in sending multiple messages to people without any response, making it very spammy.
Furthermore, some of these software tools scrape data from LinkedIn, such as phone numbers and email addresses, which can be considered abusive marketing tactics. Imagine being added to someone’s list or receiving text automation from someone who did this to you without your consent. It’s downright obnoxious and unprofessional.
If you want to be taken seriously and connect with buyers who respect you and are willing to invest top dollar in your business, you need to be intentional in growing your audience.
Building relationships, providing value, and staying in integrity are key aspects of lead generation on LinkedIn. It may take time to get results, but the long game pays off, and the efforts you put in will have a compounding effect. Remember, deals can happen quickly if you do things the right way. So, avoid automation and abusive tactics, and focus on building genuine relationships with your audience.
Don’t be afraid to showcase your expertise and highlight what makes you different from others in your industry. With a clear, personalized message, you’ll be more likely to connect with potential clients and customers and achieve your business goals on LinkedIn.
If you want to generate leads on LinkedIn in 2023, you need to focus on being intentional when growing your audience by providing value. By following these best practices, you can generate high-quality leads and land high ticket clients on LinkedIn.
How do you ensure your LinkedIn page effectively conveys your unique value proposition and differentiates you from the competition? Head down to the comment and share with me. Once you are ready to position yourself as the go-to-expert and sell and scale five and six figure programs, book a call here.
