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I will tell you one secret on LinkedIn that not many coaches and consultants know, in which—if it is done purposefully and consistently—it will generate sales. It is optimizing the use of LinkedIn by creating a LinkedIn newsletter.

The reason why Linkedin Newsletter is a hidden gem is that I have proven it myself by having 7 sales calls of warm leads. They are ready to purchase my high ticket program after I posted my first Linkedin Newsletter. Since I optimized my newsletter, I was able to immediately generate my six figures in sales afterwards.

As someone who successfully booked high ticket clients through Linkedin,  I have suggested to anyone in the coaching and consulting business to maximize the potential of this platform. One of so many amazing features that many fail to notice is the LinkedIn newsletter.

Let’s discuss in detail on how to write effective LinkedIn newsletters in converting your subscribers into leads to successful high ticket sales. At the end, you can master the skill on how to become a LinkedIn newsletter author and use this feature to boost the performance of your coaching and consulting business.

What is a LinkedIn Newsletter?

First, let’s talk about the difference between LinkedIn newsletter vs article. Although both of them may have the same formatting and is an informative article to improve engagement—they serve very different purposes.

You can spend several hours writing an informative piece that gives immense value to your audience. However, if you post it as a LinkedIn article, your connections can only discover it similarly as how they discover your post, their feed.

If your article was published at the right time, when your audience really needs it, they will read it. Otherwise, your article and hours of effort spent to create it will be left unnoticed.

On the other hand, if you create a newsletter, LinkedIn will do some of the work for you which means, all of your connections will be notified. This will increase your reach within the wider audience, so more Linkedin users can see it with the goal of consuming your content and engaging with your account.

After you know the difference between a LinkedIn newsletter and a LinkedIn article, let’s discuss exclusively about the LinkedIn newsletter.

A LinkedIn newsletter is a set of regularly published articles on LinkedIn, which typically contain a specific topic—depending on what coaching and consulting business your niche is in. 

Once you become a newsletter author on LinkedIn, I highly encourage you to consistently publish content for a certain period of time.

The purpose of LinkedIn Newsletter is to create awareness so that your subscribers look forward to reading your next newsletter.

Since anyone can discover, read, and share your LinkedIn newsletter, your audience will get bigger. Not only your connections, but you can reach countless other members on the platform to subscribe to your newsletter because they find it useful and interesting.

In my experience, I gained over 2K subscribers within a week and was able to have 7 booked calls from the first newsletter—which is a lucrative number for coaches and consultants in any field. 

Getting more interested in and wanting to know more about creating a LinkedIn newsletter rather than just posting regular articles on LinkedIn? I’ll show you a long list of reasons why you should do so.

What are the benefits of LinkedIn newsletter?

Apart from the above advantages, there are still tons of benefits of the LinkedIn newsletter.

• The ultimate benefit is getting your contents out consistently to your audience. You can choose whether to post daily, weekly, bi-weekly, or monthly so that your connections and subscribers can regularly receive the newest updates from you. LinkedIn allows you to publish one piece of newsletter every 24 hours.
• LinkedIn members can subscribe to your newsletter to receive updates every time you publish a new newsletter. Your subscriber will get a notification every time you publish so that you can instantly get views on your content.
• This allows you to build and grow a regularly engaged audience. Remember, your subscribers are your most suitable target audience since they are the ones who choose to read your content by voluntarily subscribing to your newsletter. This way, your brand and your products or services can be recognized easily by your targeted market.
• Starting a newsletter on LinkedIn means you will engage your audience from the minute you publish. LinkedIn makes it easy to invite all your connections or followers to subscribe when you create a newsletter.
• Another important benefit is after publishing each newsletter, LinkedIn will send push in-app, and email notifications to all your subscribers to help drive views. This way, you will get real-time feedback and comments from your readers.
• One interesting feature in LinkedIn newsletter is you can understand how your content is doing with LinkedIn newsletter analytics. Here, you can see some information related to the newsletter you just posted, including the engagements, discovery, viewer (for both articles and videos) demographics, as well as article and video performance. LinkedIn newsletter analytics is helpful to find out your audience preferences so that you can create exactly what they want in your future content.
• Through your published newsletter, you can educate and nurture your audience while establishing credibility and expert authority. For coaching and consulting business, this is a very useful marketing strategy since nowadays,  people are often repulsed by aggressive marketing strategies that are often too pushy and exaggerated.

Promoting products and services inside an informative and engaging LinkedIn newsletter post is a more powerful and preferable way for brand positioning and recognition

• You can also inform them of your latest offers—whether a new opt, a training to a new program or service, or simply an invitation for your audience to call to learn more. The best LinkedIn newsletter strategy is to include a ‘call to action’ paragraph at the end of your post.
• Last but not least, this newsletter feature on LinkedIn is a powerful way to connect you with your audience. Don’t get surprised if you have many people commenting on your newsletter, sending you private messages, booking calls, and yes, joining your programs.

So, are you ready to get started? Let’s take a look at some LinkedIn newsletter best practices.

LinkedIn newsletter best practices.

The best way to start a newsletter on this platform is to learn from the expert—someone who has proven the effectiveness of the LinkedIn newsletter and trains others to implement the best practices. This will prevent you from trial and error and finally gain optimum results from creating a LinkedIn newsletter for your coaching and consulting service.

For this reason, you are in the right place to learn about it with me.

How to get started

To create a newsletter on LinkedIn, you simply have to follow these seven super easy steps:

1. Click Write an article at the top of the homepage. This takes you to the publishing tool.
2. Click Create a newsletter.
3. Add a title—this is the name of your newsletter. Be sure to AVOID adding emojis into the title of your newsletter to make it look professional.
4. Create a description—a summary of what the newsletter is about. This will enable your audience to know your niches or interests that match theirs.
5. Set the publishing cadence—in which you can choose, daily, weekly, bi-weekly or monthly. Be sure to choose a frequency that you can commit to. Part of creating trust is following through with consistency, so choose a schedule that makes sense for you. 
6. Finally, upload a logo for your newsletter. Choose a picture that represents you or your brand. The recommended LinkedIn newsletter image size for the logo is 300 by 300 pixels.
7. Last, click Done.

Once you have created a newsletter, you will see your newsletter title near the upper right corner of the page.

For a clearer LinkedIn newsletter tutorial, you can watch my YouTube video found above, “Creating a LinkedIn Newsletter to Attract High Paying Clients.” There, I teach you a step-by-step of how to do it correctly.

Writing your first piece on LinkedIn Newsletter.

LinkedIn allows you to write one article every 24 hours. It does not always mean that the more you write the better. Following the schedule that you have made previously when you set up your newsletter is the best way for a new LinkedIn newsletter author.

There are several useful tips before you start writing your first post on LinkedIn newsletter:

The structure of the newsletter

First, determine the structure of your newsletter from the very beginning. It means that you have to think in advance on what type of content you will post every month.

It is helpful if your contents have certain characteristics that your readers could easily recognize, for example from the format, flow, or tones. You also need to consider if you want to include things in your post, such as images, videos, and most importantly ‘call to action’.

The focus of your newsletter

Next, you have to determine the focus of your article. It is best to map out your content strategy for many months at a time.

Define your purposes for creating newsletters and brainstorm a series of topics to serve each purpose. This way, you can see the big picture of how your newsletter may look.

For example, if one of your purposes is to create a LinkedIn marketing newsletter series, decide how, when, and how many times your product or service is marketed in a certain period—by using a ‘call to action’ in every informative post or by promoting the whole program at once in several different posts.

Seeing the big picture, you can decide whether the contents will be effective to promote your brand, especially the high-ticket coaching and consulting services you offer.

Putting these two tips into consideration will help you decide what next LinkedIn newsletter strategy you must take. Having a good plan will make you easier in doing the creative process—the writing process.

The Writing Process

If you are a new LinkedIn newsletter author, it is understandable that you may feel reluctant to start because there are a couple  new things to learn. However, it is a simple technical procedure you can follow and master after a bit of practice.

Follow the LinkedIn newsletter tutorial below that will make you a pro LinkedIn author.

1. Click ‘Write Article’ near the top of your homepage.
2. Click the ‘Headline’ field to type the headline of your article. A clear headline is the best LinkedIn headline that can help your audience understand what your article will be about.
3. If you are unable to click into the ‘Headline’ field, you may have a browser extension that is blocking this functionality. The two extensions that we know causing this issue are Lazarus and Grammarly. This can be resolved by disabling these extensions and refreshing the editor.
4. Next, click on the gray box to upload a cover photo. Adding a cover image that complements your article will attract more readers. The recommended LinkedIn newsletter image size is 1280 x 720 pixels.  Keep in mind that images with faces and people tend to resonate more with audiences, so use them. Using professionally shot photos in your cover images is advised. You can use a design app, such as Canva, to add text to your images and relate the image with the rest of your newsletter article.
5. Write. It is best to write your content on a Google doc rather than writing directly on LinkedIn to avoid unwanted things such as losing the things you have written due to a glitch or other causes. Then, copy paste everything on the “Write Here” field.

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What can you do with the body of the newsletter article

To create a more effective content and enrich your writing style, you can do the following things:

• Toggling between different sides headings—large, medium and small
• Emphasizing, italizing, or underlining content
• Adding bullet points
• Highlighting important parts of your document by clicking on the ‘quotation mark’
• Adding links to external websites (your website), for example to direct your readers to take an action such as booking a call, signing up for a webinar or downloading resources
• Linking the current post to previous relevant newsletter posts keep the viewer informed and engaged

Adding images, videos, slides, links and snippets to your articles

Putting some images or videos will allow your audience to get richer and more engaging experiences while reading your LinkedIn newsletter’s article. I will show you how.

Adding Images

The image can be photos of you, your team, your clients, photos from events or even stock photos. You can use websites such as unsplash.com and pixabay.com for free photos. Click ‘add image’ and drag and drop the images into your article.

Adding videos

Click ‘video’ and enter the URL where your video is housed. For example, if you have an awesome YouTube video, copy the link and let LinkedIn embed your video in the article.

Adding slides

Slides are documents that the user can easily swipe through and read. Because documents tend to perform very well on LinkedIn, insert the link of the online documents you have created (e.g. from slideshare).  

Adding links

To direct your readers to your website or link the current article to the previous ones, use the top menu toolbar. You can also do it by clicking on the link and adding it to your article.

Adding snippets

Especially for this, make sure you know computer languages because you will need your coding skills.

Once you add your content, format your article, and insert any videos, images, slides, or links, you can publish your article by clicking ‘publish’.

Getting more views on your LinkedIn Newsletter

The trick is, do not simply create a newsletter post, but add a few lines of commentary or ask a question in a post when you share your newsletter. You could also ask members to subscribe in your post description.

By default, your connections and followers will be invited through notification to subscribe to your newsletter once the first article of your newsletter has been successfully published. Subscribing means they will receive a notification and email when you write a new newsletter article.

However, don’t stop there. Share your newsletter articles to your network on other social platforms to increase your reach.

Lastly, you can also send an email to broadcast out to your list to read your latest newsletter.

Updating or revising a published LinkedIn newsletter posts

If you want to update new information or revise what you have already posted, simply navigate to the ‘publishing tool’ (via ‘Write an Article’ on the desktop homepage) where you originally created the newsletter to locate the newsletter you want to edit.

You can edit the actual content or you can change the name, newsletter title, description, publishing cadence, or logo by clicking the edit icon to the right of the newsletter’s name.

Those are the complete guide on how to create a newsletter on LinkedIn for coaches and consultants and understand how LinkedIn newsletters work. Now, you can see how powerful LinkedIn newsletter is to build and engage your audience and drive more leads.

You can read my other blog post on how to use LinkedIn as a lead generator machine to maximize your high-ticket sales as you start to write your first LinkedIn Newsletter. What will be your first newsletter topic? Share below in the comment so I can engage with it.