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Been thinking about scaling up your coaching and consulting business by selling high-ticket offers to your clients but still don’t know how to do it? Consider the potential of LinkedIn to boost your networking and get leads for your high ticket coaching and consulting services..
You may have already had a LinkedIn profile. But can your linkedin profile pass these questions such as: Does it truly showcase your coaching and consulting business and its expertise? Then, Is it powerful enough to attract future clients?
Talking about Linkedin, it is so much more than just having your profile online and adding connections. You may have had thousands of connections, yet most of them still aren’t your potential clients.
So, if you want to maximize the potential of this powerful—but free—social media platform, take action on these 5 LinkedIn profile tips for coaches and consultants.
Why LinkedIn for high-ticket sales?
Are you a business coach or consultant who wants to connect with company owners, a management consultant who wishes to land lucrative deals, an executive and leadership coach who trains individuals or teams or an agency owner who wants to sell your high-ticket offer?
Whatever your business is, LinkedIn is the best platform to connect with other professionals and organizations in your niche.
Not only because the platform is free, but also because it is the hub for over 61 million senior level professionals who are top decision makers or decision impactors within their organizations. Therefore, you should set up a powerful LinkedIn profile that speaks to your ideal audience and then begin to build professional connections with some of them.
However, you have only one chance to get a first impression. Your profile is where your ideal audience will either learn further about you and your services and connect with you or pass you completely.
LinkedIn Ultimate Profile Tips for Coaches and Consultants
1. Have a winning LinkedIn profile picture
Your LinkedIn profile picture is the first visual touch point someone will have with you on your LinkedIn profile. If your profile picture looks unprofessional, they won’t bother to look or even read the rest of your Linkedin profile.
Adding a professional profile picture will make your profile get 14 times more views than other profiles. Here are some tips on taking a professional LinkedIn profile picture:
Hire a professional brand photographer.
The right brand photographer will help you to pose professionally, do all the things that matter to make your photos look amazing and more importantly, on brand with your coaching and consulting business.This can include the lighting, background,branding, your best angle, etc.
This professional touch will help you look more appealing, and most prominently, can showcase you as an expert in your respective coaching and consulting field.
My tip for you is to wear outfits that represent your brand or at least in brand colors. Also, be mindful with your hair, make-up, and all the little details of your overall appearance. Does it make you relatable yet can command respect of your ideal audience?
And remember, capturing a selfie, or worse, taking a picture of your printed photo is a big NO.
Be mindful of the photo size and poses.
A profile picture must show your face clearly and the best option for that is a headshot instead of a full body shot.
Apart from the LinkedIn profile picture size, the resolution of your photo is also important. Use high quality photos to avoid grainy or blurry LinkedIn profile pictures that the viewers will ultimately skip.
Use your most recent photo.
Never upload a photo of you from a decade ago. Be aware that this may influence other people’s perceptions about you, especially your ideal clients, that your knowledge or services are outdated.
It is also crucial that you are the only one in the picture. Do not use a cropped picture, a family picture, or a picture with your cute pets—remember, use a professional LinkedIn profile picture to represent you as a coach or consultant..
It should create trust.
Lastly and most importantly, a perfect LinkedIn profile picture should have you smiling and looking directly at the camera.
A professional LinkedIn profile picture should not be a photo of you longingly looking into the distance or sideways, looking unhappy, emotionless, or even wearing sunglasses. Let your potential connections see your trustworthy eyes and feel the warmth of your welcoming smile.
2. Upload a high resolution LinkedIn profile background image (cover photo)
Your LinkedIn Profile is your landing page, in which to showcase who you are, what you do, and your client results. If you are a coach or a consultant, you can use your LinkedIn profile to build credibility with your potential clients
Unlike the LinkedIn profile picture, a LinkedIn profile background image or cover photo is the header of your LinkedIn profile page. You want it to be the representation of your services so they can catch a glimpse of who you are and how you help your clients.
Here are some ideas of a great cover picture:
• You as a speaker of an event. It could be you are speaking in a room packed with a lot of audience or even a more intimate—small group—coaching clinic.
Talking in front of people builds authority, which means that you are someone who can command respect and has important things to say.
• You as a teacher. Imagine a scene in which you are teaching in front of the room with a whiteboard. Psychologically, if you are positioned as a teacher, people automatically assume the role of students and that they are ready to learn. Isn’t it a powerful thing to display?
• You’re talking with clients. This idea is an amazing positioning opportunity as it captures the moment when you are discussing with your client and helping them with your expertise. You can even use a group photo of your clients, which tells people “these are my tribe, will you join us?”
• You as the writer. Use third party credibility to position yourself. You can use your photo working or doing something, then add several logos of different companies that have ever featured or published you, such as Forbes, Entrepreneur Magazines, etc.
Apart from these picture ideas, you can also add words overlaying the image to describe what you do, or who you help, and the results you get. Craft short yet powerful words to convey your message to other people.
3. Create an outstanding ‘Feature Section’ to magnetize future clients
LinkedIn’s features section is where you can display your latest coaching and consulting content.. These entries will give your audience a deeper understanding of your areas of expertise.
If you have written articles published on LinkedIn or somewhere else, you can link them to your LinkedIn profile.
You can also upload videos—either professionally shot videos like a speaker reel, an event promo video, or even an intro video into who you are and what you do.
If you want something more impactful, upload a social proof video containing client results. Your clients can tell exactly why your target audience should hire you or be in your coaching and consulting program.
Then, what is more credible for a professional than a collection of important professional documents? If you have written an amazing guide, a professional journal, or case study, link them to your LinkedIn featured section to get ample visibility.
You can upload the documents directly to LinkedIn. However, it is highly recommended for you to add a link to your opt-in landing page. This way, people input their emails to download your resources and you can capture the lead and market them in the future.
How to update your feature section:
• Click on the + in the featured section, scroll down to the type of content you want to add and click the plus button again.
• If you click on + posts, LinkedIn will populate your posts so you can easily add them.
• If you click on + article, LinkedIn will bring up your latest articles to add them.
• If you click on + links, it will prompt you to insert a URL to where you want to direct your viewers (this is where you would insert the link to your Forbes article or your opt-in page)
• Lastly if you click on the + media, Linkedin will bring up your drive and you can load photos, documents and more.
4. Add Recommendation from trusted sources.
Research shows that “92% of B2B buyers are more likely to purchase after reading a trusted review.” So, start accumulating those recommendations and testimonials from your previous clients.
Leverage the power of LinkedIn recommendations to showcase your client results.
Most importantly, try to update those recommendations from clients.
Although recommendations from clients work remarkably, that is not the only way to fill up your recommendation section. If you are also a published author, you can ask your readers to leave a recommendation for your books.
You can also ask for recommendations from your colleagues, mentors, and your other older connections because this section is important to build your credibility in your respective field.
Here is how to optimize your LinkedIn recommendation:
Click the ‘ask for recommendation’ button.
- Type the name of the person you want to ask.
- Click continue and select your relationship, your position, and write a personal message.
- Once they send it back, you have the chance to add it right to your profile or even ask for revisions.
5. Use the right keywords throughout your LinkedIn profile.
Embedding keywords throughout your profile is highly crucial because you want to be found for what your high ticket services. To make a LinkedIn profile keywords optimized, especially for a coaching and consulting business, you need to understand what words you want to rank for.
First, you need to perform research on LinkedIn. This process is essential because it will help you to find the words people in your field or in need of your coaching and consulting service frequently use to search on the platform.
Once you have determined your words, you can embed them in places such as your LinkedIn profile headline, ‘about’ section, work experience and even your skills and endorsements section. This will help LinkedIn to push and recommend you whenever the audience type in the keywords.
Of course, don’t overuse keywords because your profile should be appealing to your readers. The goal of the keywords is to attract traffic. However, you will also need compelling copy to keep people on your profile, engaging with you and even booking a call.
This is how your LinkedIn profile becomes the magnet for your business. It can attract more ideal leads and qualify prospective clients to finally hire you as their coach or consultant.
These are the 5 tips to write the best LinkedIn profile. This will boost the traffic to your profile and improve people’s awareness of your business and brand.
Let me know how helpful these top 5 LinkedIn profile tips in 2022 for you. Want to learn more about mastering LinkedIn as a high quality lead generator for your business, you can check out my newly launched, LinkedIn Leads Masterclass.
