Want to make more money in your coaching business and have a greater impact? Switch to selling high ticket coaching programs.
Take a look at your newsfeed and you will see dozens of coaches selling the next course on how to make six figures in your coaching business. Courses are great in theory but they rarely get the results promised. Why?
Because courses have a 85% attrition rate. This means that the majority of people who purchase them do so with good intention but quickly abandon the course after consuming a small portion of the content.
For those that do complete the course, often you are still left “winging it” on your own. There is no support and no one to ask questions, get clarification or receive feedback on the assignments you learn in the course. Yet despite all of this, we continue to buy and sell courses.
But there is a better way. Rather than spend time and energy building a course that may or may not sell and if it does will rarely create significant results, focus instead on selling high ticket coaching programs.
First, what is a high ticket coaching program?
High ticket typically means anything that is more than $2K and requires a phone call to see. Unlike a course that can be sold off a sales page or webinar, high ticket coaching programs require a discovery call.
Now there are no limits to how much a high ticket coaching program can be. Typically our clients come to us when they are ready to sell $10K, $25K even $75K+ coaching programs. No matter what price point you land on, there are clear benefits to why selling high ticket coaching programs is far superior to the course creation business model.
Here are the top 5 reasons to sell high ticket coaching programs.
#1 You get massive results for your clients
Remember that only 15% of people who purchase a course will ever complete it. It’s hard to get results when you don’t finish the program! If you are a coach who cares about making a real difference in the lives of your clients, then you need to give them the support they need to get the results they desire.
This simply isn’t possible with selling courses. With high ticket coaching programs, they get access to you whether that’s individual attention or in a group setting. They have the opportunity to ask questions and get feedback on whatever they are working on.
You have the opportunity to mentor them and offer strategic guidance that will drive them closer to reaching their goals. When you work with someone on a deeper level, they get the support they need to get massive results.
Like my client James for example. He went from struggling to monetize a course and sell his coaching services for a few thousand dollars to selling $30K and $62K high ticket coaching programs with ease. You can read his case study on how we grew his coaching business from zero to half a million in under one year here.
#2 You can make more money with each sell
Our clients are selling five and even six figure packages. The case for high ticket coaching is an easy one. Use simple math and you quickly realize that it is both faster and easier to hit your income goals when you structure your business around high ticket offer.
Take this example:
Selling a $500 course
You would need to sell 20 to make $10,000
OR
Selling a $10,000 package
You would only need to sell 1 to hit the same goal
Sell a few of those a month and you are well on your way to making a quarter million dollars plus in your coaching business. As the price of your program goes up, the easier it becomes to reach your income goals.
#3 You get more committed coaching clients
Frustrated with clients not doing the work? If your programs are cheap, your clients won’t value it. There is a saying that “The more they pay, the more they pay attention.” When someone commits significant financial resources into your programs, they are more likely to commit the time and energy into realizing a return on investment.
Even my client John an Executive Leadership Coach said, “When you’ve really invested your hard earned resources into something, you are going to bring more of yourself to the project. The investment not only has a return because Jessica delivers but you also feel compelled to really commit to it.”
The reality is high ticket coaching means you get clients who have more skin in the game. Money is a huge motivating factor.
When tasked with getting a return on your investment, a higher price point will be instrumental in your clients’ taking action to get the results they want.
#4 You work less hours yet make more money
I can’t stress this one enough. When you simplify your business model, you can easily scale. The more layers of complexity, the more moving parts, the more headaches you will have.
Forget dozens of funnels with upsells and downsells and instead, build a transformational offer (or two) that allows you to scale your income without putting in more time.
Selling high ticket coaching programs allows you to take an amazing service, sell it at a premium price and frees up your time to enjoy your life.
Let’s say you have a $25K group coaching program that meets once a week. That’s only one to two hours a week where you are serving your coaching clients. You can add as many people as you want into your high ticket coaching program but your hours won’t increase.
It’s scalable and highly profitable while still giving the support necessary for your clients to get huge results.
#5 You attract better coaching clients
Tired of getting on the phone with lookie-loos and bargain hunters? Price point is a determining factor in the quality of clients you attract. We work with clients who are ready to scale their coaching company with smart marketing and high ticket coaching programs.
The price point eliminates people who aren’t serious about building their business. Investing time, energy and financial resources is necessary for success. When you have a transformational high ticket coaching program, you attract clients who are looking for next-level support. They aren’t interested in a course, they want you and your time and attention as you help solve their biggest, most pressing issues.
When you understand positioning and messaging, selling high ticket becomes easy. They invest in you and you in turn, help them get massive results. The kinds of people that are drawn to your programs are positive, coachable and ready to take action and do the work. They also see your value and are both willing and able to pay you top dollar for your time.
Ultimately selling high ticket coaching is the fastest path to making the income and impact you desire. Most entrepreneurs start a business to meet those two goals. They also value freedom and desire a lifestyle that supports the creation of a freedom lifestyle.
A high ticket coaching business model gives you just that, freedom to work with your dream clients, freedom to help them change their lives, freedom to make as much money as you like and freedom to have more time to spend with the people you care most about.
