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11 Ways to Build Credibility Online, Fast
Do you lack a huge following? Did you just start your coaching and consulting business and are struggling to rise above the noise? Don’t have a ton of money to spend on ads, but want to close more sales? If so, then it’s time to master the art of creating credibility online, even if no one knows your name.
Did you know that as a coach and consultant you can build a 7-figure business with just credibility? Credibility acts as one of the key pillars to becoming an authority in your space. When you become a go-to expert, people look to you to solve their problems, and you can easily finally begin to close those high-ticket sales.
So no matter if you’ve been in business for a year or are just starting out, you want to start working on increasing your credibility as soon as possible.
So how exactly do you build credibility online, and do it fast, without spending a ton of money on paid advertising? In this article I’ll share my C.R.E.D.I.B.I.L.I.T.Y formula, that will allow you to finally stand out among the sea of other coaches, consultants, and digital marketers out there.
Consistency to Build Credibility Online
The first component of building your credibility online is being C, consistent with your content. If content is king, consistency is queen. One thing that all the highest paid experts in the world have in common, is they all put out a TON of content.
Therefore, in order to increase your credibility and be perceived as an expert, you need to show people over and over again that you are one. As a part of your brand positioning strategy, it’s important to create high-quality content that you consistently share.
It can be any type of content,Blog posts, LinkedIn content Instagram content, ive streams on YouTube, you name it. Too many coaches and consultants get hung up on trying to pick the right platform or social media site.
In actuality, the method you use doesn’t matter as much as the consistency. Especially if you want to have a strong brand reputation and build a 7-figure coaching and consulting business.
When you’re just starting out, you might be thinking to yourself, “What’s the point of this? I don’t have much engagement. No one is paying attention to me.” It doesn’t matter. Do it anyway.
In today’s digital marketing world, attention is key. You literally have thousands of other competitors showing up every day and vying for the attention of your dream clients. So create content as though thousands of people are going to see it.
If content is king, consistency is queen.
Relationships to Build Credibility Online
R in our C.R.E.D.I.B.I.L.I.T.Y formula stands for relationships. To build your credibility online, it’s important to invest time into growing your audience and building relationships with them.
Your ideal clients are looking for help. They are looking for leadership. They are looking for the high-ticket offer or solution that you provide. Go out into the big blue ocean that is social media. Find out where they are hanging out and pull them into “your pond,” or network.
Too many coaches and consultants get hung up on trying to pick the right platform or social media site.
When people enter your network, focus on building intimate relationships with them. Demonstrating over time that you know what you are talking about will ultimately lead people to reach out to you for help.
And when they finally do, don’t go right for the pitch or hard sale. This is not how you build relationships. You build relationships by continuing to offer value before ultimately asking for a call.
Education to Build Credibility Online
Another huge component of the C.R.E.D.I.B.I.L.I.T.Y formula is education. So many coaches and consultants out there are constantly spamming their audience. Go to your newsfeed right now. I guarantee you’ll see a ton of people pitching their products and services
This does nothing to increase your credibility among your audience. Ever wonder why you post twenty times before a launch and no one ends up buying? I guarantee you it’s because you haven’t taken the time to really educate your audience.
This is especially the case for coaches and consultants trying to sell high-ticket offers..
The higher the price point of a product or service, the more education your ideal client will need upfront.
So start to teach others what you know. Show them that you are the expert, don’t just tell them through salesy content. Educate them on what sets you apart from your competition, something we call positioning. No matter the price point, people only buy when they know something will work. This is why education is so important.
Distribute Content to Build Credibility Online
Once you embrace creating educational content consistently, you’ll need to distribute that content in order to increase your credibility online. Some of you are already putting out awesome content, but you’re not taking the time to distribute it.
There are so many places you can put your content. You can upload your YouTube videos to LinkedIn. You can take transcripts from your videos and turn them into articles or blogs. You have already invested the time into creating content, take that extra moment to distribute it across multiple channels.
For coaches and consultants looking to sell high-ticket offers, online publications are also another great way to create online credibility. News outlets are always looking for experts to contribute content.
Overall, distribution enables you to push your message out to an entirely new audience, who can learn more about who you are and the services you offer! When you’re just starting out, take any chance you can to be in front of an audience and share your message. By investing your time in distributing your expertise, you’ll increase credibility and bring even more people into “your pond”.
Leverage Interviews to Build Credibility Online
Another key to increasing your online credibility as a coach and consultant is to get interviewed. Interviews are a great strategy to create online credibility for several reasons. First, you get to educate your existing audience in a natural way when you share your interview. Second, you access to get to someone else’s audience to attract potential new clients to your business.
Another benefit is that when people Google your name, your live interviews will pop up and lead people back to you via down links to credible resources, such as Apple podcasts.
Take myself for example. When I first started my coaching business, every week I would see people in my newsfeed saying, “Hey, I have a podcast and I’m looking for a guest.” I decided to ‘virtually’ raise my hand and say yes.
The results were incredible. To date, I’ve done hundreds over 100 podcast interviews over the last several years. Plus, I generate six figures a year from my podcast interviews alone. In addition,one of my best clients found me from a podcast. That’s how POWERFUL interviewing can be for coaches and consultants.
Blogging to Build Credibility Online
Another opportunity to increase your online credibility is blogging. Blogging is huge because when most people are trying to solve a problem, they don’t go to Facebook or LinkedIn or any social media platform.
Where do they go? They go to Google and they type in, “How do I make more money doing X”. When you blog about this problem, either in writing or recording video content about it on YouTube, guess what will happen? You will show up in the search engine results, and they will see you and your products/services as the answer to their problems. Literally.
Do this over and over again, and soon people will associate you as the person with the answers. This is exactly how you want your ideal client to see you in order to start closing high-ticket offers.
Those Who Inspire Build Credibility Online
As you extend your presence online, one thing you want to keep in mind, and the I in our C.R.E.D.I.B.I.L.I.T.Y formula, is to be inspirational. As you educate your audience about their and how you can solve them, do so with a tone of inspiration.
Your audience wants to be inspired! You can do this by telling your story, which should be a part of your brand positioning strategy. Talk about why you started your business. Share what your epiphany or “aha moment” was, and what you discovered that changed everything for you. Share your clients wins and inspire others by telling their success stories.
Many people are moved more strongly by desire and inspiration..
Go Live to Build Credibility Online
Another way to create credibility and build it over time online is to livestream. Live Streaming, or the L in our C.R.E.D.I.B.I.L.I.T.Y formula, is when you show up on your network and allow your audience to engage with you in real-time.
Live streaming is one of the most powerful mediums to reach your audience. This is because it gives them receive live training and have their questions answered in real time. It’s also off-the-cuff versus pre-recorded so will carry a different feel and energy to it that will get people excited.
So if you want to capture their attention and increase credibility, go live!
Build Credibility Online Through Influencers
You can also build your online credibility by associating with influencers in your field. Not just any influencers, though. You’ll want to target people whose products and services complement your own, and whose audience can benefit from your solution.
For example, if you are a dating coach, there is a huge opportunity to align yourself with influential podcasters who talk about their personal dating horror stories. While they are not your direct competitors, your audiences intersect, which is something you can leverage to your advantage.
Plus, so long as you can find that need in the market and fill it, you’ll grow the bottom line of your coaching and consulting business much more quickly.
Unlocking influencers requires building the right relationships. Take the time to connect with influencers and become a part of their world. Join their masterminds, get coached by them, join their groups and add value. Give them the opportunity to get to know you. Once they do let them know you can help their audience too.
Testimonials are the Fastest Way to Build Credibility Online
The C.R.E.D.I.B.I.L.I.T.Y formula would be incomplete without mentioning testimonials. Testimonials play a crucial role in helping you build a 7-figure coaching and consulting business through high-ticket offers. They offer physical proof that you know what you’re doing and can help people just like your ideal client.
If you don’t have testimonials, go out there and get them. Even if that means helping people for free in the beginning. I like to look at Russell Brunson as an example. He was an already successful entrepreneur when he approached Tony Robbins. He offered to build his funnels for free because he knew it would create an epic case study.
Guess what? It did. Now Tony Robbins is his client and together, they have both made a ton of money leveraging each other’s audiences.
And, if you already have testimonials, don’t be shy, share them! This is how you can massively boost your credibility online! Show your audience that you don’t just put out great content, but you’ve gotten results for your clients.
You Get What You Give
Lastly, I truly believe in the law of reciprocity. This says that when someone does something nice for you, you’ll have a psychological urge to do something nice in return.
If you hoard all your best stuff and only give if someone pays for it, you set yourself up for failure. But if you give just for the sake of giving, people are going to reward you.
They will share your content, comment on your posts, tag other people, introduce you to potential clients and of course, some will become your paying clients.
Think about it, if someone consistently shows up and gives you value without asking anything in return, who are you going to buy from when you need help solving a problem? The guy/girl in your newsfeed constantly pitching their services or the one who put out compelling content, educated and trained you absolutely for free?
The latter I hope.
So give just for the sake of giving, and make it a part of how you define your brand online. I built a 7-figure business with credibility and consistently giving value and showing people who I am.
You’ve Got This
With the right commitment and strategy becoming a leader in your industry is totally possible. Without tons of ads, followers, or money. It will take time, but if done right, using the C.R.E.D.I.B.I.L.I.T.Y formula we covered, I promise you it will lay a solid foundation that will allow you to grow by leaps and bounds every year.
Remember experts are people that solve problems. So get online and start solving problems and showing people that you know what you’re talking about. You now know the perfect ways to get started.
