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Are you leaving money on the table? Let’s unlock the true potential of social media and catapult your coaching or consulting business to new heights! We live in an era where social media reigns supreme. The once novel platforms have evolved into powerhouses for connectivity and business growth. If you’re a coach or consultant, this is particularly for you.
Just think about it – when was the last time you picked up a phonebook? Or scanned through a newspaper to find a service? The modern consumer is tech-savvy. They scour through the internet, seek recommendations on social media, and trust online reviews.
And the stats don’t lie! With billions of users, platforms like Facebook, LinkedIn, Instagram, and Twitter are bustling marketplaces. Your potential clients are hanging out there right now! For coaches and consultants like you, Linkedin is reigning supreme in the B2B market. 1% of linkedin’s 260 million monthly users is using the platform by sharing posts and these users have a net 9 billion impressions. So you can imagine how much more impressions will you gain when you deliver value packed posts vs just resharing. Whether you’ve been hustling through referrals or are already trying your luck with social media, I am telling you, there’s more to gain.
But here’s the truth: you either don’t have a social media presence or have one that’s bleeding opportunities.
You have decades of experience. You have insights that can turn companies around. But the wrong people are in your booking list, you are wasting time hopping on a call with them. Your inbox is full of unqualified leads. What did you do wrong? A missing or mismanaged social media presence. It’s like having a Ferrari without the keys. You have the expertise, but you can’t drive it to the right audience.
Now, if you think that creating a profile and posting a couple of motivational quotes will flood you with clients, let’s take a step back. Social media is not a magic wand. It’s a tool, and like any tool, it’s only effective when used skillfully. You wouldn’t use a chainsaw to polish your fragile heirloom, right?
Take a deep breath! I am here to guide you to leverage the powers of these platforms, especially Linkedin.
- By creating a magnetic profile that shows authority.
- By engaging with your audience in a way that makes them yearn for your services.
- By weaving a web of content that’s both irresistible and value-packed.
Let’s turn your social media into a client-attracting magnet.
1: The Inconsistency Trap: Playing Peekaboo with Your Audience
Let’s be honest, would you trust someone who popped up now and then with sporadic bursts of content? No, right? Your audience feels the same way. Regularly engaging with your audience through meaningful content creates familiarity and trust. It lets your audience know that you are a reliable and steady source of value.
Now, let me tell you a secret: showing up consistently is half the battle won. Yes, it’s that important. You need to be there to be seen. And not just for a week or two; it’s an ongoing commitment. However, don’t mistake consistency for a daily barrage of content. The key is to find a balance. This is where a content calendar comes into play. Map out your posts, and keep an eye on the engagement. This will help you gauge the best times and frequencies to post.
But wait, it’s not about bombarding your audience with posts. It’s about sharing valuable content that makes them wait for your posts eagerly. It’s about creating a brand voice that resonates with your audience. So, analyze your audience, delve into what they’re looking for, and craft your content around it. Be their go-to source for information and insight. Leave them wanting more!
2: Generic and Irrelevant Content vs Value Packed
“Jessica, I post every day!” Great, but let me ask you, what are you posting? If your content looks like a replica of a generic Google search result, it’s time to put the brakes on. Remember, content for the sake of content is white noise.
What differentiates you is valuable content. It’s the bridge between you and your potential clients.
If your content is a mishmash of generic quotes and random videos, STOP. Generic content is like shouting into the void. Sure, you might get likes, but are they translating into leads? You know the answer. Instead, think of your content as your ambassador. It represents who you are and what you bring to the table. It should speak to your target audience and address their specific needs and pain points.
What should you do? Be laser-focused. Share insights into your expertise. Address the pain points of your audience. Show them you understand what they need, and you have the solution. In other words, make your content count. Be the guide that leads them out of their maze of problems.
3: Speaking to the Abyss vs Attracting the Right Audience
Picture a speaker addressing an empty room or an actor performing in an empty theater. What’s the point, right? That’s what you’re doing if you’re not building your audience. Your content might be gold, but without an audience, it’s a waste of time. The foundation of social media success is a balance between content creation and audience building.
Having the most exceptional content means nothing if there’s nobody to consume it. Likewise, having an audience without giving them something valuable is futile. You must juggle these two balls simultaneously.
But here’s the golden nugget: it’s not about having an audience that would fill a stadium; it’s about having the right audience.
Here’s the clincher: You don’t need an audience in the millions. Focus on quality over quantity. Start by defining your ideal client. What are their characteristics, needs, and pain points? Then focus your efforts on attracting these people. Engage with them, and they will engage back. Even a small, dedicated following can turn into paying clients if you play your cards right.
Just like my client, a leadership development coach who had built a high six-figure business but had not taken the time to build his social media platform. We worked on having the right strategy in place for him to start actively growing his network. He landed a six-figure client very soon after.
4: The ‘Spam-A-Lot’ Approach: Avoid at all costs
Spamming is a double-edged sword that cuts deep into your credibility. Avoid at all costs. The modern consumer is savvy; they know when they’re being sold to. If your communications are constant sales pitches, you’re likely to end up in the spam folder. This is the opposite of building relationships; this is burning bridges.
Blasting your audience with promises or scraping emails to add them to your mailing list is akin to treading on thin ice. Please stay away from those companies that promise you x amount of leads per week/month. They don’t convert and are spamming your audience on your behalf. Instead, opt for value-based communication. Share relevant content, ask for opinions, and engage in meaningful conversations. This is not just about selling; it’s about creating a community.
A community that trusts you is far more likely to invest in what you have to offer.
Remember: it’s not about the numbers; it’s about the connections. Develop relationships with your audience by offering value and showing genuine interest in their success. This is how you become a respected authority rather than just another marketer in the crowd.
5: Playing With Your Positioning: The Brand Identity Crisis
In the social media realm, positioning is everything. It’s how your audience perceives you. If you’re a shape-shifter with no clear identity, your audience will struggle to connect. Imagine a friend who changes personalities every time you see them. Confusing, right? The same applies to your brand.
Waffling between different niches? Sharing random images? You’re weakening your positioning. When you send mixed signals, you create confusion, and your audience doesn’t know what to expect from you. Your brand is your story. And like any good story, it should have a clear theme. This clarity is what creates a bond with your audience.
Here’s what you need to do: Have a crystal-clear brand identity. Who are you? What do you offer? Who do you serve? Keep these pillars rock-solid. Your content, imagery, and communication should reflect this identity. Consistency in your positioning, content, and communication fortifies your brand, transforming it into a force to be reckoned with. Embrace your unique identity and let it shine through every interaction on social media.
Navigating the treacherous waters of social media marketing doesn’t have to be daunting. Sidestep these common blunders and chart a course to social media success. This journey isn’t just about avoiding pitfalls; it’s about leading your audience on a path that resonates with your core values and speaks directly to the hearts of your audience.
Consistency, relevancy, audience building, value-based communication, and strong positioning are the musts to unlocking the full potential of your social media marketing.
These aren’t just buzzwords; they are the pillars of your social media presence. Imagine them as the five gears that, when working in perfect harmony, put your business on a trajectory in scaling to 7 figures.
Don’t let opportunities slip through your fingers.Social media is an ever-evolving landscape, and the early bird catches the worm. Carve your niche, establish your authority, and watch as doors you never knew existed swing open.
What has your journey on social media been like? Have you fallen into any of these traps? What steps did you take to climb out? Share your story in the comments below. Let’s create a supportive community that learns and grows together! Your insights and experiences are invaluable, and sharing them can be the guiding light for someone else.
When you’re ready to supercharge your marketing strategy with expert guidance, let’s connect. Book a call with me, and together, let’s navigate towards growth and success, no matter the financial climate. Through collaboration and insight, we can create a marketing strategy that not just withstands the test of time but thrives in it.
