Table of Contents
Easily Connect with Your Ideal Client
Big Company Budgets for Training and Development
High Net-Worth Individuals Users
Who is Successful and Ideal in Linkedin
As a coach or consultant offering high-ticket packages and programs, it’s crucial to have the right platform to reach your target audience. While social media platforms like Facebook and Instagram have a wide user base, LinkedIn stands out as the ultimate platform for selling ultra-high-ticket services, defined as coaching or consulting packages priced in the high five or even multiple six figures.
Whether you’re selling to individuals or organizations, LinkedIn provides a wealth of opportunity to connect with decision-makers and high-earning career professionals.
In this blog, we’ll explore why LinkedIn is the best platform for high-ticket services and how to maximize your LinkedIn profile to get clients and grow your business.
The Opportunity on LinkedIn
LinkedIn is often dismissed as an outdated platform, but with 58 million businesses and 188 million users in the US alone, it offers a wealth of opportunity for marketing to businesses and connecting with decision-makers.
The search capabilities on LinkedIn are unparalleled, allowing you to target and connect with your ideal client
Based on job title, geography, industry, years of experience, company size, and more. This makes it easy to find and connect with high net-worth individuals, who make up 41% of all millionaires on the platform.
Easily Connect with Your Ideal Client
LinkedIn is a social media platform that has become the go-to platform for professionals looking to grow their network and connect with like-minded individuals. It is also a platform that offers a unique opportunity for high-ticket sales.
One of the primary benefits of LinkedIn is the ease of connecting with your ideal client.
As a marketing strategist, executive coach, or leadership development expert, you can easily target and connect with key decision-makers on the platform, increasing your chances of landing six-figure contracts.
LinkedIn’s search capabilities are one of its most powerful features. The platform allows you to search for individuals by job title and geography, giving you insights into their annual salary. This is especially useful for those marketing to individuals as it allows you to target individuals who are likely to be able to afford your high-ticket services.
For those marketing to businesses, LinkedIn’s search capabilities are even more impressive. You can search by industry, years of experience, company size, and more, allowing you to really narrow in on your ideal client. This means you can connect with decision-makers who are most likely to be interested in your services.
Another useful feature of LinkedIn’s search capabilities is the ability to search for individuals who are active on the platform. This means you can avoid wasting time trying to connect with people who have an account but never login. Instead, you can focus your efforts on individuals who are likely to be receptive to your message and interested in your services.
Big Company Budgets for Training and Development
LinkedIn is a social media platform that was specifically designed for professionals, making it the perfect platform for coaches and consultants to sell their high ticket services. One of the main reasons why LinkedIn is the ideal platform for high ticket services is because companies have big budgets set aside for things like strategy and the training and development of their employees. As a result, there is an abundance of opportunities for coaches and consultants to sell their high value programs, regardless of whether they are targeting small businesses or large corporations.
LinkedIn provides opportunities for coaches and consultants to sell high value programs.
In fact, many coaches and consultants who work with large organizations like major credit card companies and healthcare organizations sell six-figure change management or leadership development programs. These types of programs not only benefit the organization as a whole but also the individual employees who are looking to improve their skills and advance their careers.
One strategy that many coaches and consultants use is to begin working with an executive and selling their services at a premium. My client, Carl, a business strategist, sold two 6-figure contracts in one month. Once you have established a relationship with the executive, you can then turn around and offer your services to the entire team.
This approach has been very successful for many coaches and consultants, including my client, Joe, who specializes in the oil and gas industry. By shifting his focus to selling high ticket executive coaching packages for $37,000, Joe was able to secure a contract with the company to work with multiple executives for six-figures. This client will generate him 7 figures over the lifetime of the relationship with the company. Once he gets in with an organization, he becomes a preferred provider and they continue to hire him again and again.
High Net-Worth Individuals Users
LinkedIn has become the go-to platform for professionals looking to grow their network and connect with like-minded individuals. However, it is also a platform that offers a unique opportunity for high-ticket sales.
One of the primary reasons why LinkedIn is the best platform for high ticket services is that there are a lot of high-net-worth individuals on the platform.
In fact, 41% of all millionaires are on LinkedIn.
If you’re targeting senior-level executives, you’re working with individuals who are earning a six-figure salary. In the United States alone, the average CEO earns around $194,350 per year, according to the Bureau of Labor Statistics. This means that if you’re selling high-ticket services to CEOs, you’re working with individuals who have the discretionary income to afford to pay you top dollar.
Moreover, if you’re working with individuals who are paying out-of-pocket or self-pay, again they have the discretionary income to afford to pay you top dollar. In this case, you’re working with individuals who are likely to value the services you provide and are willing to invest in their personal or professional growth.
My client, career coach Andrea, immediately started selling high ticket career coaching for $15,000 to $25,000 after shifting to a higher caliber market and executive coach John landed a $40,000 self-pay executive coaching client after transforming his pricing model and positioning. LinkedIn is the best platform for selling high ticket services whether you are marketing to individuals, companies, or both.
Who is Successful and Ideal in Linkedin
To be successful on LinkedIn as a high ticket coach or consultant, you need:
- A deep understanding of your ideal client, a codified methodology for solving their problem, and an irresistible package that gets a “yes” even if it has a six-figure price tag.
- The right strategy to build your authority, grow an audience of raving fans, and position yourself as the go-to expert. You need a powerful sales strategy for connecting with and closing ultra-high ticket clients who are sophisticated buyers.
- And, of course, the right systems in place to support your awareness and lead generation campaign.
Working with an expert strategist can help you overcome the challenges and maximize your success on LinkedIn.
LinkedIn is the best platform for high ticket coaching and consulting because of the big company budget, the presence of high-net-worth individuals, and the opportunities for success if you have the right strategy and systems in place.
Start taking advantage of the platform and monetize your services to reach your full potential. What do you think about the potential for success on LinkedIn for high ticket coaching and consulting services? Leave your thoughts in the comments below, then book a call when you are ready to dominate LinkedIn for High Ticket.
