Table of Contents
Key #1: Your Impact System – Offering
Key #2: Unlocking Your Influence – Marketing
Key #3: Money System – the Art of Sales
Key #4: Creating Your Freedom – Solid Systems and Team in Place
Key #5: Scaling Your Business – Client Delivery
The first month of 2023 has passed and if you’re a coach or consultant, now is the time to start planning for your seven-figure year. Are you currently struggling to grow your business and reach seven figures? Or are you thinking about starting your own coaching or consulting business and want to ensure you hit the seven-figure mark? Creating a seven-figure business requires a strategic approach.
Creating a high-ticket package is the key to creating that 7-figure business. This kind of high-ticket business model means selling your services for multiple five or six figures. You can be a coach or consultant who is fresh out of corporate and quickly sells high-ticket packages or an established coach and consultant who were stagnant in their growth ready to skyrocket their revenue. You will need to establish your authority, become your niche’s expert and put in the five systems in place to create a 7-figure business in 2023.
Becoming recognized as a respected expert is a common goal for coaches and consultants, however, many struggle with how to attain this status. If you don’t position yourself as a true expert, you risk becoming trapped as a generalist or remaining stagnant in specialization. That’s why I introduce the concept of the Ladder of Influence, which outlines four levels of influence, their associated challenges, and strategies for ascending to greater authority and reaching the seven-figure mark. If you haven’t already downloaded my free 33 page guide, be sure to grab your copy here
Now, let’s dive into what it takes for coaches and consultants to hit 7 figures.
Key #1: Your Impact System – Offering
This system lays the foundation for all your business – who you serve, how you deliver results to your clients, your packages, and your pricing. This is the same foundational work I do with all my clients, regardless of their current 6 figure income level. We will upgrade your offer whether you’re starting a new business or already have an established one.
We change your system from billing by the hour or small packages to selling high-ticket packages worth $25K to $75K+. Some of my clients double their prices from $100K packages to $200K. The important step in creating your impact system is to understand your ideal clients’ pain points and desires, then we can codify your expertise into a step-by-step system, and raise your prices to offer a high-ticket offer that just makes sense. Getting certifications is no longer a priority for you to increase your expert authority. Instead, we codify your own unique system that delivers results to your clients.
By seeing the result yourself, you are empowered to sell more of your ultra high-ticket programs.
My client, Cynthia, an executive coach who was stuck in the low six figures, sold an executive coaching package for six figures after working with me. Chuck, a healthcare consultant who lacked clarity in his system, worked with me to map out his methodology, “his Cadillac program”, and started selling $120K and $180K packages. To learn more about Chuck’s inspiring story, read my blog on Taking your side hustle to full time.
Key #2: Unlocking Your Influence – Marketing
In order to build a 7-figure business in 2023, marketing is a crucial system to master. There are three key areas you need to focus on:
- Audience creation: finding the ideal people to buy from you and approaching them
- Messaging: with so much competition for attention in today’s world, you need to make sure your messaging stands out and captures the attention of your ideal clients.
- Expert positioning: If you struggle with generating significant and consistent revenue, it could be due to weak positioning. To avoid this, it’s important to understand the four common mistakes that can weaken your personal brand. By having the right strategy and shifting your perception online, you can position yourself as a true expert and attract high-paying clients.
Just like my client James, a business coach who was fresh out of corporate. He initially struggled to sell his services despite having invested in “best selling book” program and launching a course. After we transformed his strategy and positioned him for a next level client, he was able to sell a $30,000 package in just two weeks and a $62,000 package just four weeks later. By using the right system, he was able to grow his business to half a million dollars in less than a year.
Key #3: Money System – the Art of Sales
This is what drives revenue and sets apart the successful coaches and consultants from those who struggle to grow their businesses. Effective marketing lays the foundation for successful sales, as 80% of all sales take place before a sales call is even made. We focus on dialing in your marketing messages and positioning to make your sales conversations smoother and more effective. With your prospects pre-framed to buy, you can demonstrate your authority, present your solution clearly, and close deals with confidence.
Sales is a critical skill for coaches and consultants, as it has the power to generate consistent income for a lifetime.
Take Carl, a client of ours who went from undercharging and lacking confidence in closing big deals, to pitching six-figure deals and generating $400K in a single month after mastering sales.
Key #4: Creating Your Freedom – Solid Systems and Team in Place
To scale your business, you need to step away from being the center of it and put the right systems in place in the correct order. Automation, streamlining, and delegation are key to freeing up your time and allowing you to focus on driving your vision and building your team.
This process can be complex and time-consuming, but it is the key to making significant leaps in revenue and ultimately giving you the freedom you need as a business owner.
Don’t be the bottleneck of your own business.
A good example is my client HR, a leadership development expert and strategist who came to me stuck in the high six-figures. By transforming his systems and building his team, he was able to free up time and take on more six-figure clients, ultimately crossing the seven-figure mark.
Key #5: Scaling Your Business – Client Delivery
To reach 7 figures in 2023 and beyond, client delivery is crucial. Many coaches focus solely on acquiring more clients, but without a solid delivery system in place, your business will not sustain that initial success. This includes having efficient onboarding processes, tracking client progress, providing adequate support, helping clients reach their goals, and more. A strong delivery system will lead to satisfied clients, which in turn will attract more business and increase brand reputation.
Take the example of Michele, an interior design business coach, who was able to raise her prices from $2k to $42k for a group program, thanks to her well-executed delivery system. She is now the go to expert in her niche.
To achieve 7-figure success, it is essential to prioritize and invest in creating a top-notch delivery experience for your clients. Working with a strategist who has already established a successful delivery system can provide valuable insights for you to apply to your own business. The more clients you help, the more people will seek your expertise. This is the power of effective client delivery.
Put these five systems in place: offer- impact system, marketing-influence system, sales -money system, team and systems- freedom, and last but not least, excellent client delivery- scale. By implementing these systems, you will be able to build a business that generates significant revenue and attracts high paying clients.
With the right business strategy and system, you can become a highly sought after coach or consultant and reach the seven-figure mark sustainably.
When you are ready for that, book a call here and let’s chat. Meanwhile, I would love to hear which system you are currently struggling with. Leave your comment below.
